Impact Model



Hatched’s Impact Model is a tool that clearly articulates and embeds your organisation’s purpose, vision and impact.

In recent years, leaders in business have become more interested in the development of purposeful business. Despite a focus on purpose, organisations are struggling to clearly articulate, integrate and deeply connect with purpose.

We believe this is a result of confusion around purpose, mission and vision. The purpose is the deeper ‘why’ that drives the business, and is often connected to something intrinsically human. The mission is what you do, and the vision is the change you aim to deliver.

Aesop’s mission is to sell skin-care products, but its purpose is “to nourish through intelligent interactions”. Both are ultimately to the effect of delivering its vision “to enhance everyday rituals while having the lightest touch on the planet as possible”. There is a clear distinction between the three — what, why and to what effect?


Defining your impact model includes obtaining clarity over your purpose, values, vision, and how this translates into a meaningful internal and external experience. This goes a step further by creating a clear strategy around your organisation’s impact — embedding it in the everyday.

The first focus is purpose, through to various stages of implementation — brand, cultural change, or innovation. This takes good facilitation, sharing of perspectives and a deep understanding of individuals.

It starts off as a hand drawn visual that we collaboratively develop in our workshops with you. It is then transformed into a digital version. Our clients put in on their walls, in employee handbooks, pitch decks, websites… of our clients even sleeps with it.

It’s your impact strategy. It’s a clear and concise expression of you.