Impact Measurement



All organisations are powerful vehicles for change. Purpose-driven organisations deliver impact to do good in the world, so measuring outcomes not only seems logical, but is good business.

After years working with leading purpose-driven organisations, Hatched has launched a positive approach for all organisations to demonstrate their impact. 

By providing evidence of the good your business is doing, you provide the transparency that today’s customers and key stakeholders look for, and increase commitment and connection from partners and staff. Put simply, impact measurement is now a multi-stakeholder expectation.

But measuring impact is challenging, and for many reasons. Most significant is that measuring impact takes time. The focus has shifted from outputs to outcomes — which can take years to deliver, and are difficult to aggregate and compare.


Hatched has developed ‘Demonstrate’ — an impact measurement approach for all organisations to measure outcomes today. We can’t fast forward time, but by linking desired behaviours with validated outcomes we calculate an impact ratio that indicates the change you are creating each day, in turn bridging long-term outcomes.

The approach also allows you to aggregate and index different data to create a total view of your impact. We then help you communicate this impact, with options to link to the UN’s Sustainable Development Goals (SDGs).

As an approach, it is positive, practical and pragmatic. Demonstrate follows on from developing your impact model and initiatives, and Hatched is currently offering it to organisations as a way to measure and communicate meaningful outcomes. 

Our sister company, Rooy, can also provide ongoing, real-time impact measurement presented on a digital platform.