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B Corp Certification

A Good Guide to Embedding B Corp.



Certified B Corporations meet the highest standards of verified social & environmental performance, transparency and accountability. Meeting these standards and obtaining certification can be incredibly challenging – Hatched offers a process that strategically embeds B Corp in an organisation.

Companies such as Patagonia, Intrepid Travel and Stone & Wood work hard to develop the culture, processes, structures and habits that meet B Corp’s rigorous criteria. Accompanying them are almost 3000 other organisations, across 150 industries, in 60 different countries with one unified goal – to use business as a force for good, balancing profit & purpose.

Scoring a minimum of 80 points to obtain certification requires a comprehensive assessment that is highly demanding. The assessment provides more than a mark, but a framework to build a better business. It analyses organisations according to a series of weighted criteria that ask them to consider the structures and processes behind their Community, Workers, Governance, Customers and Environment.

Prospective B Corps face two common challenges when undertaking the assessment – a clear alignment with business strategy, and what to do after obtaining accreditation. As a B Corp in its own right, Hatched works with its clients to strategically embed B Corp and provide a roadmap for ongoing improvement.


First, we conduct a B Corp assessment of your business, identifying the strengths, weaknesses, gaps and opportunities. This allows us to then develop an aligned B Corp strategy, allowing your company’s board and leaders to make embedding B Corp a key strategic priority. We then engage your teams around why this is important and aim to get each person to connect personally before setting up a B Corp committee to take ownership.

With this committee we then collaboratively design initiatives that demonstrate purpose, improve the business, and satisfy B Corp criteria. These are implemented across the business, and are validated by inviting teams & customers to participate. The change is then communicated by companies sharing their story in their own unique way.

Companies that exhibit B Corporation’s high standards attract the best talent, have increased access to capital and thanks to its global community of values-aligned businesses are more likely to successfully enter new markets.

Beyond this, the B Corp certification validates your purpose and impact, gives your organisation unrivalled transparency and in turn improves customer connection – a competitive edge that is incredibly valuable in an age of ‘purpose-washing’.

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