#6: Meet a pioneer who funded his passion by making his own climbing tools. Self-taught he sold steel pitons out of the back of his car. He became aware that his product (70% of his income) was causing significant damage to the cracks of Yosemite. So he changed it, he found a new solution, aluminum chockstones, which revolutionised climbing. He went on to found Patagonia and become a reluctant business pioneer proving that you don’t need to focus on profit to be successful. His philosophy is summed up by this quote "Who are businesses really responsible to? Their customers? shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.” Meet Yvon Chouinard this week’s Hatched Unlikely Hero, a reluctant business pioneer.