Solving a problem you created in the first place.



Social media has been ablaze with comments about the Coles plastic bag double u-turn. 

Burberry burning 28 million GPB of clothes and perfume.

You can bet there's another twitter meltdown happening right now.


On one hand, we are happy that we are finally talking about it.

On the other, we know we need a better way to solve such a systemic problem.


Last year Hatched ran a workshop to explore the creation of a denim recycling system.

One of the participants had recently re-uniformed all its 10,000+ staff.  

They were advised on the most effective way to dispose of hundreds of tonnes of clothing.

The solution, to dig a huge ditch and burn it.  

True story.


Yesterday, one of the Hatched team reluctantly walked into a Coles supermarket. 

With a huge basket hanging from their shoulder.  

They were repeatedly asked if they wanted a plastic bag.

After saying no, they even put the groceries in the plastic bag.

Not once, but twice.


Just look at fast fashion, fast groceries, fast bottled water.

What have they done over the last couple of decades? 

Make lots of money, as fast and efficiently as possible.

To do that, they changed our behaviour.

We started drinking bottled water instead of bringing our own.

We used endless amounts of plastic grocery bags.

We bought clothes, one after the other, after the other, until our wardrobes burst.

So the companies starting burning clothes we didn’t buy.

Our sea started to fill up with bottle water we drunk and threw away.

Our land started to fill up with the plastic bags we used just once.

And, we didn’t really ever want any of it.

We certainly didn’t ever need any of it.

Though amazing marketing, product placement and store design we thought we did. 

We now realise we ****** up.


So how do you unwind it? 

Well, first of all, we all need to decide as consumers we want to change.

This is happening, just not everywhere.

Then, companies need to lead the charge.

They can’t just do this just for good PR.

They need to change the behaviour they created in the first place.

They need to unwind the entire system.

They need to use the evil tactics that tricked the majority of us, for good.

Educate us on how to make the change - use marketing for good.

Sell us solutions we’ll love – use your product and design for good

Make buying good, easy – use your process optimisation for good.

Change store designs and product placement - use your visual merchanting to sell good stuff.

Run your business better – use your governance and leadership for good. 


Not using plastic bags, wasn’t really about not offering plastic bags

It was about providing us with viable alternatives

It was about creating a whole new customer experience to delight and empower us.

It was about changing the entire checkout process

It was about empowering and training staff to help us make the transition

It was about using stories, marketing and advertising for education not selling more stuff.

It was also about getting out of our way.

If they did this.

We wouldn’t be still using plastic bags but paying 15c for them.

Purpose manages distruption (it really does!)

Good Business Tip #2.png

Purpose is serious business.  Yes, it delivers all that's warm and fuzzy. But there's something bigger going on here.  Something REALLY BIG.   Something called emerging risk management (fancy!). 

The reason why we started Hatched is that purpose actively manages potential disruption helping you navigate the significant challenges your business is currently facing. The ones that put you out of business. It's not just good for your people, our society, and the planet; its also good governance.  

Purpose is the key ingredient that helps you better know yourself and in turn, helps you thrive in a constant environment of change because you are actively managing it.

So get your purpose on people and manage the **** out of those emerging risks.  Our clients are doing it, you can too.

Starting Good Virtual Summit

Hatched is part of the Starting Good summit and watch my talk which goes live Monday morning 26th of March

Also heaps of other amazing speakers including Muhammad Yunus, Jan Owen, Peter Singer, Flow Hive, Tim Jones - The Grow GoodTop 

My top tip is to go visual, rip up your business plan, business canvas, framework, stop reading business books and simply visualise your impact model so people get it. Do the business'y stuff later. Festival


Our Purpose Wrap!

It was so great to be part of again.  It's hands down the best conference we've ever been to.

For starters just check out this quote

"Life creates the conditions for life" Paul Hawken on healing our planet.

So what did we get up to?   Hatched was on two panels

1. Discussing what is beyond Corporate Social Responsibility.  We spoke with other amazing business leaders:  Susie Bayes, Guardian Australia; Siobhan Toohill @verdantflaneur, Westpac; @drdavidcooke, Konika Minolta; Min Wah, @OxfamAustralia

2. Discussing collabroation across the purpose sector with B Corp, Future Business Council, Conscious Capitalism Australia, Fairtrade and PwC Indigenous Consulting.

Here's a couple of quotes from Hatched that were captured

  • "If you've not doing purpose, then you're not doing business."
  • "Let's stop talking about corporate social responsibility and get real by making it everyone's job, in every business" 
  • "Old school business metrics correlate with improving purpose metrics.  Pick any profit, share price, customer or staff satisfaction, and you'll see purposeful business outperforming traditional business"
  • "Profit for purpose is the future. Let's change the legal framework but for now use social enterprise status as the source for innovation, not something that holds you back."
  • "I'd love to see people from seemingly competing movements say "I'll spend 10% of my time on your part, and you spend 10% of your time on mine and see the magic happen"
  • "Partnerships are the key to impact and innovation, but it's hard to do. Find values aligned partners, trust your instincts, spend time with them and experiment together"

Until next time

Hatched  :)

Doing The Hard Work Well


So today we are going to talk about the tough stuff….brace yourself!

If 2017 taught Hatched anything it is that occasionally bad things happen to good people……..well good businesses.   

Hold that thought.

We love February as it’s that time of year to visit existing and new clients to plan our year together.  It’s a chance to reflect on 2017 and think ahead to 2018.  There was an interesting tone to each conversation, an optimistic sense of saying goodbye to a few things, and most excitedly a chance to let new things in.   

We found ourselves listening to stories from each leader on continued purposeful business success a few tougher moments were front of mind. We won’t go into the details yet stories ranged from store expansions in new countries that didn’t quite work, challenging situations with leaders who may not be living their values and a few stories around activity misaligned with purpose. 

Interesting instead of these being stories of woe, they were uplifting stories of triumph and how each challenging situation has made each business stronger. That by doing the hard stuff well, by making tough decisions and doing it in a manner aligned your values and purpose, it actually makes you a better business.

No matter how purposeful or good your business is, it will experience its fair share of challenges. The key is not to assume this will never happen or to tuck it away under your ethically made mat. 

The true test of any purposeful business is how you respond when bad stuff happens.

Here are Hatched’s 5 tips for challenging situations:

1.   Let your purpose and values guide you: it will become very clear, very quickly when things are misaligned, feel it, listen to it, talk about it. You know when it’s happening, don’t ignore it.

2.   Act quickly: when something bad pops up you need to take quick decisive action in a way that is true to your purpose and values. Let the issue linger and it causes more problems or act in a manner that is misaligned with your values and your integrity will be questioned.

3.   Be 100% transparent: with your team and other stakeholders, share how and why this decision is misaligned with your purpose and values. Tell the real story. Speak directly to anyone impacted, spend time with your teams, speak from your heart, don’t use a boring business voice.

4.   Set up space for the team to learn or heal, especially those impact directly, to talk openly, share their thoughts and feelings. It stops all the hallway chatter and enables people to connect, learn from the situation and realign themselves to why they are there in the first place.

5.   Embrace the learnings from this situation and include your team in setting a new direction or strategy to make your business even stronger.

Many businesses leaders had to make some tough decision in 2017 and through doing so are feeling pumped about 2018. 

Doing the hard work well pays off.

So as your reward we are proposing 2018 as the year of the cleanse.

As you think about spraying a refreshing cucumber laden mist across your business we recommend just 3 things:

1.   Purpose check-in: get your team together, reconnect with your purpose, celebrate what you are doing well, but bravely ask yourself, what are we doing that doesn’t align with your purpose?

2.   Collective sensing: ensure your team has a forum to talk about anything that is popping up in a very open and honest way. Sensing as a collective is your radar for picking up any key issues early, and when you pick things up early it gives you time and space to deal with them effectively. 

3.   Individual purpose journeys: it’s all well and good to have a business purpose, but typically what is missing each of your team members understanding their own individual purpose. True magic happens when individual and business purpose connect. This is key to enable your people to grow and to equip them to make better decisions.

Here’s to 2018.

Hatched x

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