Purpose manages distruption (it really does!)

Good Business Tip #2.png

Purpose is serious business.  Yes, it delivers all that's warm and fuzzy. But there's something bigger going on here.  Something REALLY BIG.   Something called emerging risk management (fancy!). 

The reason why we started Hatched is that purpose actively manages potential disruption helping you navigate the significant challenges your business is currently facing. The ones that put you out of business. It's not just good for your people, our society, and the planet; its also good governance.  

Purpose is the key ingredient that helps you better know yourself and in turn, helps you thrive in a constant environment of change because you are actively managing it.

So get your purpose on people and manage the **** out of those emerging risks.  Our clients are doing it, you can too.

Starting Good Virtual Summit

Hatched is part of the Starting Good summit and watch my talk which goes live Monday morning 26th of March  http://www.starting.gd

Also heaps of other amazing speakers including Muhammad Yunus, Jan Owen, Peter Singer, Flow Hive, Tim Jones - The Grow GoodTop 

My top tip is to go visual, rip up your business plan, business canvas, framework, stop reading business books and simply visualise your impact model so people get it. Do the business'y stuff later.

Purpose.do Festival

Purpose.jpg

Our Purpose Wrap!

It was so great to be part of Purpose.do again.  It's hands down the best conference we've ever been to.

For starters just check out this quote

"Life creates the conditions for life" Paul Hawken on healing our planet.

So what did we get up to?   Hatched was on two panels

1. Discussing what is beyond Corporate Social Responsibility.  We spoke with other amazing business leaders:  Susie Bayes, Guardian Australia; Siobhan Toohill @verdantflaneur, Westpac; @drdavidcooke, Konika Minolta; Min Wah, @OxfamAustralia

2. Discussing collabroation across the purpose sector with B Corp, Future Business Council, Conscious Capitalism Australia, Fairtrade and PwC Indigenous Consulting.

Here's a couple of quotes from Hatched that were captured

  • "If you've not doing purpose, then you're not doing business."
  • "Let's stop talking about corporate social responsibility and get real by making it everyone's job, in every business" 
  • "Old school business metrics correlate with improving purpose metrics.  Pick any profit, share price, customer or staff satisfaction, and you'll see purposeful business outperforming traditional business"
  • "Profit for purpose is the future. Let's change the legal framework but for now use social enterprise status as the source for innovation, not something that holds you back."
  • "I'd love to see people from seemingly competing movements say "I'll spend 10% of my time on your part, and you spend 10% of your time on mine and see the magic happen"
  • "Partnerships are the key to impact and innovation, but it's hard to do. Find values aligned partners, trust your instincts, spend time with them and experiment together"

Until next time

Hatched  :)

Doing The Hard Work Well

HWW.001.jpeg

So today we are going to talk about the tough stuff….brace yourself!

If 2017 taught Hatched anything it is that occasionally bad things happen to good people……..well good businesses.   

Hold that thought.

We love February as it’s that time of year to visit existing and new clients to plan our year together.  It’s a chance to reflect on 2017 and think ahead to 2018.  There was an interesting tone to each conversation, an optimistic sense of saying goodbye to a few things, and most excitedly a chance to let new things in.   

We found ourselves listening to stories from each leader on continued purposeful business success a few tougher moments were front of mind. We won’t go into the details yet stories ranged from store expansions in new countries that didn’t quite work, challenging situations with leaders who may not be living their values and a few stories around activity misaligned with purpose. 

Interesting instead of these being stories of woe, they were uplifting stories of triumph and how each challenging situation has made each business stronger. That by doing the hard stuff well, by making tough decisions and doing it in a manner aligned your values and purpose, it actually makes you a better business.

No matter how purposeful or good your business is, it will experience its fair share of challenges. The key is not to assume this will never happen or to tuck it away under your ethically made mat. 

The true test of any purposeful business is how you respond when bad stuff happens.

Here are Hatched’s 5 tips for challenging situations:

1.   Let your purpose and values guide you: it will become very clear, very quickly when things are misaligned, feel it, listen to it, talk about it. You know when it’s happening, don’t ignore it.

2.   Act quickly: when something bad pops up you need to take quick decisive action in a way that is true to your purpose and values. Let the issue linger and it causes more problems or act in a manner that is misaligned with your values and your integrity will be questioned.

3.   Be 100% transparent: with your team and other stakeholders, share how and why this decision is misaligned with your purpose and values. Tell the real story. Speak directly to anyone impacted, spend time with your teams, speak from your heart, don’t use a boring business voice.

4.   Set up space for the team to learn or heal, especially those impact directly, to talk openly, share their thoughts and feelings. It stops all the hallway chatter and enables people to connect, learn from the situation and realign themselves to why they are there in the first place.

5.   Embrace the learnings from this situation and include your team in setting a new direction or strategy to make your business even stronger.

Many businesses leaders had to make some tough decision in 2017 and through doing so are feeling pumped about 2018. 

Doing the hard work well pays off.

So as your reward we are proposing 2018 as the year of the cleanse.

As you think about spraying a refreshing cucumber laden mist across your business we recommend just 3 things:

1.   Purpose check-in: get your team together, reconnect with your purpose, celebrate what you are doing well, but bravely ask yourself, what are we doing that doesn’t align with your purpose?

2.   Collective sensing: ensure your team has a forum to talk about anything that is popping up in a very open and honest way. Sensing as a collective is your radar for picking up any key issues early, and when you pick things up early it gives you time and space to deal with them effectively. 

3.   Individual purpose journeys: it’s all well and good to have a business purpose, but typically what is missing each of your team members understanding their own individual purpose. True magic happens when individual and business purpose connect. This is key to enable your people to grow and to equip them to make better decisions.

Here’s to 2018.

Hatched x

--- Want to talk to Hatched? Visit www.hatched.io or email hello@hatched.io.

Marketing Is Dead

Marketing Is Dead.002.jpeg

Hello Friends, its Hatched again and we are making a big claim this week.   Anyone who has spent a little time with us recently would have heard us squawking like an old parrot “marketing is dead…..marketing is dead….marketing is dead” as we trot around the streets like a crazy person claiming it is the end of the world.

As we shake our little Hatched feathers and come to our senses we realise this is a big call……. however, no one can ignore the signs that traditional marketing is taking its last breath exhausted from the glory days of television, kick-ass creative and boozy madmen’esque behaviour.   Many marketeers across the globe are clutching at ideas, trying to wrestle with social, facing declining budgets and attempting to reinvent themselves as consumers take things into their own hands waking up to old techniques of selling them stuff they don’t need.

As we give a shout out of genuine love to the amazing marketing people we partner with, we recognise we are all on a joint discovery to understand what marketing holds next.   So we offer you up an image that has come to us which feels like a return to putting a little more human back into how we form true transparent, authentic, empathetic relationships with our customers which are in the best interests of both the individual and business.   We hope over time this will replace words such as taglines, one-off campaigns, incentives, closing the deal, overcoming objections and pricing optimisation.

Take a look, tell us what you think and please add to the discussion. 

Marketing Is Dead.001.jpeg

The two triangles:

  • Purpose: putting your impactful purpose at the centre of all you do, your conversations, decisions and product/service design
  • Human Need: connecting every single person in your business to the deep human need that sits at the core of your offering
  • Relationship: genuine inclusive partnerships with consumers, intermediaries, and suppliers
  • Identity: beyond branding to storytelling, openness and an ongoing narrative

The four components:

  • Customer understanding:  hire people who love what your company does, have them spend time with customers and truly understand them.  Analytics are powerful but nothing beats understanding the highs, lows, hearts, and minds of your customers.  So get out of the office……now!
  • Proposition:  create a product or service that really, really works by taking friction out of your customer’s lives and see what happens…....hint…....magic!
  • Capability: invest in the capability of your people and partners through experiences and build true empathy with your customers, throw out traditional training approaches and start afresh.
  • Meaningful Experience: create an incredible customer experience that has a positive impact on their lives

It is easier said than done but those companies (like our clients) that do the elements of the above well say that marketing really takes care of itself needing  much smaller savvy investments in spending time where your customer hang out and being a true partner in the conversation, one that is welcomed with open arms and not seen as an intrusion.

Stay well!

Hatched x